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Kids Who Rip

Innovative series shot on Sony PD150, edited in Final Cut Pro By John Virata

Action sports have garnered so much media in the last 10 years that those who are at the top of their game in their respective sports are beginning to hire agents to represent them in their endeavors. These superstars in snowboarding, motocross, mountain biking, kayaking, surfing, and all the other sports deemed "action sports" by the mainstream media had to start somewhere.

Visit virtually any skate park, motocross track or surf contest and you'll see some of the young rippers who will become tomorrow's talent, or you can get the Kids who Rip DVD, and see for yourself some of the mind boggling moves that these 7, 8, 9, 10 and young teen kids are pulling. Rod Parmenter,  the brainchild behind Kids who Rip, has put together a nice series of DVDs showcasing the up and coming talents in action sports. Parmenter's series pushes kids to get outside and have fun. We interview him here, asking him a few questions regarding his production techniques and where he wants to go with it in the future.

Ben Watts

DMN: When did you get started in video production?
Rod Parmenter: In 1984 I skied for a Warren Miller movie, where I jumped out of the Tramp at Jackson Hole, Wyoming. I would say that was the start. I already had an interest in photography and video in high school. I would hang out with the camera guys and ask lots of questions and I got invited to help log footage on a shoot where I jumped out of a hot air balloon for a National Geographic special, I thought it was so cool to go to a TV station and see all the equipment. I was 19 years old when I started windsurfing in The Gorge in Hood River, Oregon. Since I knew something about video, a local restaurant asked me to shoot video of people windsurfing and show it in the evening.

Dane Jackson

My friend Peter Menefee knew the woman at the restaurant and she entrusted the camera to us. We shot footage of whatever was going on, including parties and the response was overwhelming. Over the winter I got excited about the idea of getting a better camera and making a business out of it, luckily I didn't know much about business, otherwise I probably wouldn't have attempted the venture. I ended up getting a 3/4" set up and the restaurant was packed, they had to double their capacity and at the end of the year we compiled all the footage into a video that we sold in US , Japan, and Europe. It's a cult classic in the windsurfing community.


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