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14% of Children Asking for a Tablet this Christmas

(December 20, 2012)
DMN Newswire--2012-12-20--More than one in seven children asked their parents for a tablet this Christmas, according to the latest round of 'Living with Digital' consumer research from Futuresource Consulting.


Conducted by Futuresource in December 2012 and currently in the final stages of analysis, the sixth wave of Living With Digital surveyed 4,000 consumers aged from 16 to 66+ years old across the USA, UK, France and Germany, focusing on consumer purchase behaviour and usage of connected devices.


The USA leads the way in pester power, with a significant 23% of the parents surveyed saying that their child has asked for a tablet. The UK and France are close behind at 14% and 13% respectively, with Germany lagging the trend at 8%. Of the 4,000 people surveyed, 32% said that they had children living at home.



Beyond children's presents, the general notion of giving tablets as gifts is strong this Christmas, with 15% of all people surveyed across the four countries saying that they are considering purchasing a tablet as a gift for somebody. Again, the USA leads the way at 22%, with the UK, France and Germany coming in at 16%, 15% and 7% respectively. All signs are pointing to a tablet market primed for explosion in Q4 2012.

In the UK alone, Futuresource forecasts indicate that around five million tablets will be shipped in Q4 2012. As part of its suite of product tracking services, Futuresource also provides quarterly reports on the actual volumes of tablet devices shipped on a country, region and global basis. Once the Q4 shipment figures are available early in 2013, the full extent of the market activity will become apparent.


The current wave of Living With Digital research is captured in a 100+ page report, which will be available in early January 2013.

 Questions asked include:


* What Consumer Electronics products does your household own?
* Which computer products does your household own?
* Which games consoles / handheld gaming devices does your household own?
* Do you personally own / use a tablet or smartphone?
* Do you use your smartphone for work or personal use?
* Do you have a TV package that you pay for?
* Do you have access to Freeview or Freesat?
* Do you subscribe to a movie or sports package as part of your pay-TV package?
* What is your household's usage of TV services?
* Do you ever pay to watch a pay-per-view programme or movie?
* Is your Pay-TV box connected to the Internet (either wirelessly or via an Ethernet cable)?
* Do you watch on-demand programmes (either free or paid for) through your Pay-TV service?
* Is the Connected TV / Smart TV you recently bought actually set up and connected to the Internet?
* Would you consider using your tablet or smartphone as a remote control for your TV?
* Which particular aspect of having a TV connected to the Internet do you use?
* How often do you access services on your Connected / Smart TV?
* Do you stream or download video or TV content through your games console or other connected device?
* Do you buy or rent DVDs or Blu-rays?
* What brand of smartphone do you own?
* What operating system does your smartphone use?
* Which mobile phone operator do you use?
* What brand of smartphone are you likely to buy next?
* Are you planning to purchase any of the following devices in the next 12 months?
* Which would be your preference?
* Are you considering a tablet as a gift for someone else?
* What do you use your smartphone for, aside from making and receiving calls and text messages?
* Do you listen to streamed music services?
* Which devices do you connect to?
* How do you find out about new apps for your smartphone?
* Where do you use your tablet?
* What do you use your tablet for?
* How often do you use your tablet?
* How do you find out about new apps?
* Do you have an Apple iTunes account?
* Do you browse or buy anything via the iTunes Store at least once a month?
* Do you have an Amazon account?
* Do you browse or buy on Amazon at least once a month?
* Do you subscribe to Lovefilm?
* What content are you mainly watching?
* Do you subscribe to Netflix?
* What content are you mainly watching?
* Which device(s) do you use to view on or stream via?
* Which device do you use most often?
* Are you still in a free trail for Netflix?
* Do you watch videos on YouTube?
* Do you watch videos on YouTube more than once a month?
* Which device(s) do you use to view on or stream via?
* Which device do you use most often?
* Do you listen to music streaming services, either free or paid for?
* Do you currently pay for a music streaming service?
* Which device(s) do you use to listen to or to stream these music streaming services through?
* Which device do you use most often?
* Did you purchase a consumer electronic device because of the Olympics this year?
* Have your children asked for an electronic device for Christmas?
* Which devices have they asked for?


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Related Keywords:technology, tablets, consumer, digital


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